Last Reviewed: February 28, 2023
What Information About Me Is Collected and Stored?
We collect two basic types of information from you in conjunction with your use of the Sites, personal information and non-personal information. Personal information is information that you may supply to us, as described more fully below, i.e., when you subscribe, place an order, complete a survey, register for a Site or any part thereof, upload content, participate in a community, or provide your e-mail address. Personal information is any information that can individually identify you and includes, among other things, your name, e-mail address, telephone number, postal address, credit card, billing and contact information. Non-personal information includes information that does not personally identify you, but it may include tracking and usage information about your location, demographics, use of the Sites and the Internet.
As a general matter, you can browse the Sites without submitting your personal information to us. However, there are a number of circumstances in which you may supply us with your personal information. The following lists the most common ways in which we may collect your personal information.
In addition, when you interact with the Sites, we may collect certain information that does not identify you individually and our servers may automatically keep an activity log of your use of our Sites (“Non-Personal Information”). Generally, we collect and store the following categories of Non-Personal Information:
Collection of Your Source IP Address/Location Information
We will collect and store location information about you on the Sites and associated with your account (if you create an account) that you volunteer on the Sites or enable through the Sites or your device. We will not collect any location information that you do not volunteer or enable. We will delete any location information that you request.
We also collect and store your device’s source IP address which may disclose the location of your device at the time you access the Sites. Advertisements and certain content may be directed to you as a result of this data.
In addition, the Sites will deliver content based on your current location if you choose to enable that feature. If you enable that feature, your current location will be stored locally on your device which will be used by the Sites to serve you certain content tied to your location. If you elect to have your location-based searches saved to your history, we will store such information on our servers.
Collection of Metadata
Metadata is usually technical data that is associated with user-provided content, including without limitation text, graphics, photographs, images, moving images, sound, and illustrations (“Content”). For example, Metadata can describe how, when and by whom a piece of user Content was collected and how that content is formatted. You can add or may have Metadata added to your user Content by including a hashtag (for example, to mark keywords when you post a photo), geotag (for example, to mark your location to a photo), comments or other data. This makes your user Content more searchable by others and more interactive. If you geotag your photo or tag your photo using other's APIs then, your latitude and longitude will be stored with the photo and searchable (for example, through a location or map feature).
Collection of Personal and Non-Personal Information From Other Sources
We also may collect and store information about you that we receive from other sources (including by us from our offline interactions with you) to, among other things, enable us to update and correct the information contained in our database and to better customize your experience on the Sites.
We may also use web beacons. A web beacon (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-personal information about your use of a given website. We do not share or provide Personal Information we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission.
We may also use “Web Storage” to store data about your use of our Sites. Web Storage is a feature in some browsers that permits websites to store data within your browser rather within a cookie. This should make this data more secure and make your browser perform better. We do not share or provide Personal Information we may store in Web Storage, such as names, e-mail addresses and phone numbers without your express permission.
We work with third-party advertising companies who may utilize enhanced cookies or web beacons to better provide advertisements about goods and services that may be of interest to you. These partners do not have access to or use your name, address, e-mail address, telephone number or other personal information from us. They may, however, anonymously track your Internet usage across other websites in their networks beyond these Sites. To learn more about the use of this information or to choose not to have this information used by our third-party advertising partners by opting out please visit the Network Advertising Initiative by clicking www.networkadvertising.org.
Is Personal Information Collected From Children?
Neither the Site nor the Services are intended for or directed to children under the age of 13. Unless otherwise disclosed during collection and with parent or guardian consent (for instance, in some of the educational areas on our Sites), SFA does not knowingly collect personally identifiable information from children under 13 years of age. If you are under 13 years of age you should not provide personally identifiable information to SFA without providing us with consent from your parents. If SFA discovers that a child under the age of 13 has provided SFA with personally identifiable information and we do not have parental consent, SFA will immediately delete that child’s information from the Sites.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your Personal and Non-Personal Information in the following ways:
Combination of Your Personal Information
We use the information from one portion of the Sites on other portions of Sites in our network of Sites or in reports and analysis, all of which are owned and operated by SFA, and we may combine information gathered from multiple portions of the Sites into a single customer record or analysis or report. We also use and/or combine information that we collect off-line or we collect or receive from third party sources to enhance, expand, and check the accuracy of your customer records.
Use of Your Location Information
Specifically, we use your location information to:
Who Do We Provide Your Information To?
We have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as hosting, billing, push notifications, storage, bandwidth, content management tools, analytics, customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Sites.
Business Partners and Third Parties
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users; and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public. This includes exchanging information with other companies and organizations for verification and fraud protection.
Use of Non-Personal Information
We may disclose or share Non-Personal Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary. Among other things, we will disclose Non-Personal Information to third parties to help us determine how people use parts of the Sites and who our users are so we can improve our Sites. We will also disclose Non-Personal Information to our partners and other third parties about how our users collectively use the Sites.
E-mail and Text Communications
E-mail communications and text messages sent from us or through us are designed to make your experience on the Sites more efficient. By participating in the Services, you specifically agree to accept and consent to receiving e-mail communications and text messages initiated from us or through us, which include, without limitation: message notification e-mails, e-mails or text messages informing you about the Service and e-mails informing you of promotions we run and new and existing features we provide. Standard text messaging charges applied by your cell phone carrier will apply to text messages we send. If you change your mobile phone service provider, the notification service may be deactivated for your phone number and you may need to re-enroll in the notification service. We reserve the right to cancel the notification service at any time. If you do not wish to receive any of our e-mail communications or text messages, please do not use the Services.
What Steps Are Taken To Keep Personal Information Secure?
We are concerned about ensuring the security of your Personal Information. We exercise great care in providing secure transmission of your information from your device to our servers. Personal Information collected by our Sites is stored in secure operating environments that are not available to the public. Our security procedures mean that we may occasionally request proof of identity before we disclose your Personal Information to you. Please understand, however, that while we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
How Can We Transfer Your Personal Information?
How Long Do We Keep Your Information?
We will hold Your Personal Information on our systems for as long as is necessary for the relevant activity or the SFA data retention schedule, whichever is longer. If you created an account, following termination or deactivation of your account SFA or its service providers may retain information (including your profile information) and user Content for a commercially reasonable time for backup, archival, and/or audit purposes. If you have any questions about termination or deactivation of your account, please contact us directly at firstname.lastname@example.org.
What Happens When I Link To or From Another Website?
Uploaded User Content, Public Areas, Chat Rooms, Reviews, and Community Areas
Please remember that any information you share in public areas, such as photos on the service or message boards or feedback sections, becomes public and anyone may take and use that information. Once you have shared such content or made it public, that user Content may be shared by others. If you remove information that you posted to the Sites, copies may remain viewable in cached or archived pages of the Sites, or if other users or third parties have copied or saved that information. Please be careful about what you disclose and do not post any Personal Information that you expect to keep private. Please consult the applicable guidelines, if any, for use of our chat rooms and other community areas for more information.
Changes to This Policy
How Do I Opt-Out or Correct Information About Me
You may always opt-out of receiving future e-mail messages, text messages, and newsletters from SFA. We provide you with the opportunity to opt-out of receiving communications from us by going into your profile settings and choosing the appropriate options. To opt-out, you can also send us a message at email@example.com.
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of SFA who are California residents to request certain information regarding its disclosure of their personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to firstname.lastname@example.org. These Sites will respect your browser’s Do Not Track signals (or other well-established commercially available mechanisms that provide you with the ability to exercise choice regarding the collection of Personal Information). If we receive a Do Not Track signal, we will stop using any Personal Information for online behavioral advertising purposes.